$2,670 a year
So we may buy beauty products without realizing how much we spend.” That figure varies by age group, though. Millennials (ages 27 to 42) are the most likely to shell out for beauty, spending an average of $2,670 a year on beauty products.
Why do people spend so much money on makeup?
We spend money on our looks because we believe that they will bring back values, benefits, advantages more than we spent. If we are more beautiful, we get a job easier. If we look pretty, we have happier life. If we make up or dress carefully, we receive more chances.
How much does the average person spend on makeup per year?
In 2022, the average annual expenditure on cosmetics, perfume, and bath preparation products amounted to approximately 211.82 dollars per consumer unit in the United States.
What age group buys the most beauty products?
What age group buys the most skin care products?
Age Group | Percent Usage |
---|---|
18-25 | 41% |
26-41 | 40% |
42-57 | 31% |
58-67 | 31% |
What demographic wears the most makeup?
We found distinct trends of personal care product use by race/ethnicity: Latina women typically used makeup most frequently; Black women used certain hair products or styles most frequently; and Vietnamese women were most likely to use facial cleansing products compared to other races/ethnicities.
What age group spends the most money on makeup?
That figure varies by age group, though. Millennials (ages 27 to 42) are the most likely to shell out for beauty, spending an average of $2,670 a year on beauty products. That's followed by: Gen Zers (ages 18 to 26) ($2,048)