Here are a few aspects that some individuals feel are missing in today's cosmetic market: Inclusivity and Diversity: There is a growing demand for more inclusive and diverse representation in the cosmetic market. Consumers are seeking products that cater to a wider range of skin tones, hair types, and beauty needs.
What is lacking in the beauty industry?
Why did the industry decline in 2019? The lack of innovation in color cosmetics was a big contributing factor. Meanwhile, the rise of skincare, with its anti-aging claims, also impacted the potential growth of color cosmetics. A lot of retailers, especially Sephora and Ulta, depend on new brands or products for growth.
What are the gaps in the skincare industry?
Every skin reacts to the same product differently. The color of the skin is as important as the type of skin. Companies can fill the diversity gap among the products by targeting different skin types and offer suitable products for each skin type.
What is the biggest problem in the beauty industry?
Unfortunately, things like excessive packaging, plastic pollution, and unsustainable resource consumption are huge problems within the cosmetic industry that have devastating impacts on the environment. Beauty packaging alone amounts to 120 billion units each year.
What are consumers looking for in skincare?
The skin care audience is vast and varied, but overall these consumers are looking for brands that are transparent and deliver on their promises, whether it is on a quality ingredient list, environmentally conscious practices, or overall efficacy.
What is missing in the skincare industry
In our view, this highlights the main problem with the skincare industry; if you are someone with a skin condition, it's rare that you're able