Elf, which stands for eye, lip and face, has paired its low prices (most items are about $6 or less) with a pledge that its products are clean (meaning no chemicals such as phthalates) and vegan without animal testing. That's helped the brand win over Gen Z, a cohort whose oldest members are in their mid 20s.
What does Elf beauty shield do?
Lift away surface impurities with our innovative Magnetic Mask Kit for your face that uses an iron-based formula and magnetic tool to help extract impurities, brighten skin and minimize the appearance of pores.
What does Elf beauty stand for?
EyesLipsFace e.l.f. (short for EyesLipsFace) Cosmetics was founded by Joseph Shamah and Scott Vincent Borba in June 2004, with the assistance of Shamah's father, Alan.
Does Elf give free birthday gifts?
Elf Cosmetics Sign up for the Elf Cosmetics Beauty Squad to get a free gift on your birthday and other perks year-round. Pro- and Icon-level members also receive bonus points on purchases they make during their birthday month.
Why is e.l.f. Cosmetics closing down?
E.l.f. Beauty has announced it will be exiting the brick-and-mortar game, with the company closing all 22 of its stores to focus on expanding in national retailer and digital channels.
What is the company profile of Elf beauty?
E.l.f. Beauty, Inc. is a holding company, which engages in the provision of cosmetic and skin-care products. The company focuses on the e-commerce, national retailers, and international business channels. Its brands include elf, elf skin, WELL People and KEYS soulcare.